Management consultants offer strategic and operational advice to help businesses grow and gain a competitive advantage. That’s why many businesses seek management consultancy services during restructuring or growth phases.

Contact for Service: +90 549 434 43 63

What is Health Tourism Management Consultancy?

Health tourism management consultancy is a service that provides advice on management strategies, business processes, operations, and marketing strategies for health tourism businesses. These consultancy services help health tourism businesses in their growth, development, efficiency, and profitability.

Health tourism management consultants analyze the current situation and future goals of health tourism businesses. They then create a customized strategy and plan based on the specific characteristics of the business and factors unique to the industry. These plans assist businesses in making the necessary changes to achieve their objectives.

Health tourism management consultants offer strategic and operational advice to help businesses grow and gain a competitive advantage. They can provide recommendations on optimizing business processes, cost reduction strategies, marketing and sales strategies, human resource management, quality management, and management training.

It is important for health tourism businesses to benefit from health tourism management consultancy services to gain a competitive advantage and grow. Therefore, health tourism businesses can improve their operations and provide better services to their clients by seeking advice from management consultants.

Contact for Service: +90 549 434 43 63

AUTHORIZATION CERTIFICATE

• Employment of personnel proficient in at least 4 foreign languages
• Development of a trilingual website
• Signing agency contracts with hospitals, clinics, or doctors holding at least 3 authorization certificates
• Publishing the information of contracted organizations on the website
• Establishing an agreement with an insurance company for health tourism insurance
• Submitting the required documents to the Provincial Health Directorate for application
• Inspection and acquisition of the authorization certificate by the Provincial Health Directorate

INCENTIVES

• Obtaining grant membership
• Authorization from the Ministry of Trade for Document Management System (DYS)
• Application for Product/Service/Brand Registration-Protection incentives
• Application for Certification incentives
• Application for Consultancy incentives
• Application for Agency Commission incentives
• Application for Individual Fair Participation incentives
• Application for National Fair Participation incentives
• Application for Consultancy on Report and Foreign Company Acquisition incentives
• Application for Advertising, Promotion, and Marketing incentives
• Application for Overseas Unit incentives
• Application for Translation incentives
• Application for Domestic Promotion incentives
• Application for Portal Membership
• Application for Website Membership
• Employment Support
• Training Support
• Product Placement Support
• Application for Domestic Training incentives

WEBSITE

• Designing the website and creating visuals
• Developing the technical infrastructure of the website
• Creating promotional materials for the website (videos, applications, etc.)
• Preparing the content for the website
• Translating the website into French
• Creating a blog for the website
• Conducting SEO analysis
• Adapting the created service packages to the website
• Monitoring the click-through rate
• Performing a digital SWOT analysis
• Creating a landing page for each treatment
• CONTROL AND MANAGEMENT OF GOOGLE ADS
• CONTROL AND MANAGEMENT OF FACEBOOK ADS
• CONTROL AND MANAGEMENT OF INSTAGRAM ADS
• CONTROL AND MANAGEMENT OF LINKEDIN ADS
• LEAD ACQUISITION

ANALYSIS OF SOCIAL MEDIA ACCOUNTS

• Opening social media accounts
• Conducting digital marketing analysis
• Facebook
• Twitter
• LinkedIn
• Creating post designs and translating them into French
• Creating and scheduling social media posts and slog

CORPORATE IDENTITY

• Designing the logo
• Producing operational forms
• Designing and implementing corporate identity contents (business cards, posters, etc.)
• Producing agency and hospital forms
• Creating digital catalogs
• Creating printed promotional materials

SERVICE ANALYSIS

• Negotiating agreements with healthcare institutions and doctors
• Creating price lists for healthcare institutions and doctors
• Determining the services to be provided
• Identifying the treatment services to be offered for sale
• Selecting hotels and obtaining price quotes
• Identifying transfer companies and obtaining price information
• Creating treatment packages

ASSESSMENT

• Generating and presenting an analysis report

PREPARATIONS

Marketing

• Preparation of visually appealing and well-written promotional materials (in French) optimized for search engines and SEO
• Correspondence with embassies/consulates
• Creation of databases from embassy/consulate data
• Creation of overseas representative database (Commercial intelligence)
• Creation of potential buyer list
• Creation of ready buyer lists
• Creation of international association databases
• Compilation of data from internet news sites in France
• Compilation of data from agencies in France
• Compilation of data from insurance companies in France
• Preparation of compelling promotional articles
• Writing SEO-optimized promotional video content (doctors)
• Translation of promotional articles
• Video shooting
• Development of a comprehensive business plan with the digital and social media manager
• Registration on B2B platforms
• Implementation of monthly mailing campaigns and comprehensive reporting

Sales in Turkey

• Recruitment of competent call center staff
• Provision of thorough call center training
• Streamlining the call center workflow for efficiency
• Visits to establishments, institutions, associations, and mosques in France
• Distribution of well-designed printed promotional materials to visited institutions

Operational Workflow

• Call Center
• Effective handling of incoming requests at the call center, capturing relevant reports and images
• Prompt communication of reports and images to doctors
• Obtaining accurate pricing information from doctors
• Seamless closure of sales by the call center representative upon finalizing the price
• Efficiently obtaining the patient’s travel dates after sales closure
• Meticulous organization of transfer and hotel arrangements
• Coordinating with the hospital, providing dates and patient information, and scheduling appointments
• Ensuring a smooth and welcoming experience for the patient upon arrival at the airport
• Facilitating the patient’s transportation to the relevant hospital and assisting with registration
• Arranging the patient’s transfer from the hotel to the airport after completion of treatment
• Handling the payment collection process from the hospital or doctor

Direct Sales Abroad

• Collecting comprehensive report and image information
• Providing transparent pricing information to the patient
• Sharing all relevant information with the operations personnel in Turkey after sales closure
• Conducting post-treatment follow-up calls with patients contacted by the call center or directly

SOCIAL MEDIA ADVERTISING CAMPAIGN Direct Patient

• Planning Facebook, Instagram, and Google Ads
• Designing Facebook, Instagram, and Google Ads
• Publishing Facebook, Instagram, and Google Ads

SOCIAL MEDIA ADVERTISING CAMPAIGN Targeted Organization

• Planning Facebook, Instagram, and Google Ads
• Designing Facebook, Instagram, and Google Ads
• Publishing Facebook, Instagram, and Google Ads

SOCIAL MEDIA ADVERTISING CAMPAIGN B2B

• Planning LinkedIn, Facebook, Instagram, and Google Ads
• Designing LinkedIn, Facebook, Instagram, and Google Ads
• Publishing LinkedIn, Facebook, Instagram, and Google Ads

INSURANCE COMPANIES

• List of Insurance Companies
• Designing a systematic approach for contacting insurance companies via email and text messages
• Sample medical reports and proforma for insurance purposes
• Assistant Firm Meetings for Insurance Companies
• Translation services
• Travel arrangements for insurance company agreements

INFLUENCER MARKET RESEARCH

• Creating lists of influencers
• Negotiating and contracting with influencers on the lists
• Meetings and negotiations to bring influencers to Turkey

REPRESENTATIVE NETWORK

• Creating Representative Files
• Developing software for representatives
• Preparing websites for representatives
• Creating Representative Kits
• Conducting advertising campaigns with representatives
• Ensuring security with representative contracts
• Translation services

DOMESTIC (TURKEY)

• Creating a network of agencies and sub-agents
• Working with representatives and representation
• Commercial Diplomacy
• DEİK (Foreign Economic Relations Board)
• OHSAD (Association of Health Tourism and Health Services)
• TÜRSAB (Association of Turkish Travel Agencies)
• TOBB (Union of Chambers and Commodity Exchanges of Turkey)
• Grant Programs (HİB)
• Associations

INTERNATIONAL NETWORK AND B2B

• Creating a network of agencies and sub-agents
• Working with representatives and representation
• Commercial Diplomacy
• International Trade Fairs
• International Associations
• Awards
• Conferences
• Events
• Special Projects

MEDIA WORK

• Local TV Channels
• National TV News
• National TV General Programs
• National TV Health Programs
• International TV Channels
• International Health Programs
• YouTube TV
• YouTube Advertising
• YouTube Content Creation

CREATING PRESS RELEASES

• Establishing the relationship between press releases and SEO/backlinks
• Determining press release platforms
• Distribution of press releases in Turkey
• Distribution of press releases internationally
• Building relationships with the media

AWARD NETWORK CREATION

• Academic awards
• Marketing awards

CONTINUOUS EDUCATION

• Personnel training
• Sales training
• Customer satisfaction training
• Cross-selling training for patients and international clients
• Social media usage training
• Content creation training
• Sales improvement training
• Time management training
• Language improvement training
• Medical training on treatments and processes

SEO

• Identifying popular questions on Google
• Identifying trends in questions
• Monitoring current trends through alerts
• Creating a checklist for content creation
• Training on content creation
• Content creation
• Utilizing content for social media
• Content distribution

 KVKK (Personal Data Protection Law)

• Employee contracts
• Supplier contracts
• KVKK training for website and social media
• Employee training
• Preparation and arrangement of KVKK texts and forms
• Determining image and photo formats
• Utilizing content for social media
• Content distribution

HR

• Selection of coordinators
• Informing the coordinators
• Defining the levels of authority and hierarchy under the coordinator’s supervision
• Job titles and descriptions for personnel
• Daily work plans for personnel
• Identification of personnel projects
• Monitoring the work carried out by personnel
• Personnel bonus and career plans

CRM

• Selection of a program
• Determining the need for the program
• Ensuring program usage and orientation
• Data entry and working on possible scenarios
• Data entry control
• Conversion of data into potential sales
• Data duplication scenarios
• Cross-selling and planning

LEAD MANAGEMENT

• Identifying lead sources
• Managing communication and memberships
• Assigning and training personnel
• Ensuring data traffic for personnel
• Membership in other portals – B2B – B2C platforms
• Writing profile descriptions
• Profile setup
• Providing examples for adding profiles
• Determining portals for profile additions

R&D (Research and Development)

• Consolidating and processing all data in a centralized repository
• Conducting potential form studies for advertising purposes
• Creating a business plan between advertising and business development
• Conducting R&D between advertising targeting and products
• Creating a list of portals
• Accessing portals
• Identifying and adding lists that have an impact outside of portals
• Collecting and uploading cold data to the CRM
• Emailing for cold data

For Service Inquiries: +90 549 434 43 63